Anandi Pendse
I am a UX designer and Experience Strategist with 12 years of experience solving complex problems to help simplify people's digital experiences. I have managed design teams and led design projects for world class brands and organizations including Enterprise Rent-A-Car, Shiseido, GM, adidas and Reebok. I believe that user experience is critical to the success of any organization and that user centered design is one of the most important components of both product strategy as well as business strategy.
Go on and explore my site to learn more about my skills, experience and interests. If you want to know more or just talk about UX please send me a message and I'd love to connect !
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Capabilities
Over my last 12 years in the world of UX I have developed a robust set of skills both UX specific as well as behavioral which helps me take design projects and see them to a successful conclusion.
Working in consulting and client facing roles for so many years has given me
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the flexibility to quickly adapt myself to different situations and hit the ground running.
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the ability to quickly understand and solve UX problems irrespective of domain or platform.
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the experience of building cross functional relationships across teams to ensure successful delivery and completion of projects.
My skill set spans 5 main areas. Keep scrolling to learn about them in more detail.
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Skills
User/Stakeholder Activity
Design Activity/ Deliverable
Research & Analysis Activity/ Deliverbale
1. Experience Strategy
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Defines the experience principles for products and brands based on research.
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Builds Stakeholder consensus around product function, design direction and journey even before the start of the design process.
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Creates roadmaps and project plans for products and design features.
Stakeholder Interviews
Stakeholder Workshops
Competitive Benchmarking
Design Roadmaps
Experience Strategy Briefs
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2. Information Architecture & Content Strategy
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Organizes site content based on user and business priorities.
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Creates content production plans to determine what content will be needed across which channels.
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Creates workflows for content production, approval and publishing for application within Content Management systems.
Sitemaps
Cross-channel content production guidelines
Content Governance Flows
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3. Interaction Design
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Designs simple digital experiences to solve complex problems.
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Creates and manages design systems to help UX teams and organizations have a consistent look and feel across digital properties.
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Creates easy to use UX artifacts (journeys, flows, annotated wireframes, prototypes) that help cross-functional teams bring the design to life.
Conceptual design
Prototyping
Design Systems
Detailed Design
Workflows
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4. User Research & Testing
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Designs simple digital experiences to solve complex problems.
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Creates and manages design systems to help UX teams and organizations have a consistent look and feel across digital properties
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Creates easy to use UX artifacts (journeys, flows, annotated wireframes, prototypes) that help cross-functional teams bring the design to life.
User Interviews
Think Alouds
Usability Testing
A/B Testing
Persona Creation
Journey Mapping
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5. Communication & Project Management
This skill set is not UX specific spans all stages of the project and all deliverables & tasks mentioned above:
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Communicates high level and detail oriented design decisions through effective storytelling techniques- both verbal and via documentation.
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Builds Stakeholder consensus for design and Strategy decisions across various levels of stakeholders from C-level project sponsors to hands on designers and marketers.
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Builds relationships and communication channels across cross-functional teams for successful implementation of designs.
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Creates frameworks and project plans for the design team for successful completion of the design process.
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Mentors junior team members and provides design feedback to ensure quality and consistency of designs.